How to Leverage Internal Links and Increase Website Authority

Backlinks remain a strong Google ranking factor and continue to be the strongest indication of authority. A website’s link score and anchor text relevance can make or break your ranking. But did you know that internal linking is just as critical in a website’s user experience and search engine optimization? It’s not something widely popular […]

Numbers Don’t Lie, Mobile Search Is on the Rise. Cash in on This!

Mobile searches continue to grow and exceed desktop queries since it was first announced by Google a little over two years ago. This led to Google’s Mobilegeddon in 2015, which was also referred to as mopocalypse, mobilepocalyse, or mobocalypse, and followed by the announcement of mobile-first indexing in 2017. To say that the tech giant […]

The Truth about Responsive Design and Ranking Boost

Responsive web design has long been considered a ranking factor. When it was first introduced, almost 90 percent of website owners converted their site’s design and layout to make them responsive. Its popularity gained even more ground with the explosion of smartphone and tablet use. Google’s “Mobilegeddon” update has also cemented the idea that a […]